Businesses are constantly looking for new ways to reach more customers and Google Web Stories has the answer. Web Stories is built on AMP (Accelerated Mobile Pages) to help customers learn about your business quickly and efficiently. These pages look a bit different than your normal website, but are designed for delivering speed and information. Google Web Stories is a combination of AMP technology and stories that you find on social media like Facebook and Instagram for your customers.
Why should you consider implementing Google Web Stories on your site? The average person these days has an average attention span of 8 seconds. That means that when someone visits your site, you have 8 seconds to grab their attention before they decide they’re not interested and moving on. That’s why on Facebook and Instagram you have 15 seconds. They found that any less time, and you couldn’t get in a message, but more and you lost your audience. Google Web Stories will help you capture a customers attention quickly and provide you additional key points in your Google SEO score!
“…capture a customers attention quickly and provide you additional key points in your Google SEO score!”
A recent study found that when information is presented to someone in a more visual format (images and videos), they tend to retain the information much longer, as opposed to reading a book or news article. This may be related to the sharp decline in people’s attention span. It’s also partly related to the speed of society over the last 7 years. Technology has provided us the ability to access information on the go at any moment. Think about yourself and how you interact with your smartphone today. When you have 5 or 10 minutes to relax and take your mind off of work, you check out Instagram, Facebook, a news app, etc. to get updated on what’s going on quickly. Google Web Stories now provides you the platform for you to reach customers with a quick snipped of information so you can let you customers know what’s new before their attention span runs out.
Lets Do It!
Reasons to Use Google Web Stories
Easy to Create Engaging Content
Google Web Stories make it easy and affordable to make engaging content, so you can update your customers often.
Track Your Success
Utilizing analytics allows you to track who your content is reaching and how they’re interacting with it so you can provide better content each time.
Share, Link or Embed Across the Web
Web Stories allows you to share your content, link to it, or even embed it across the web in any other platform. A single solution that can fit anywhere.
Creative Flexibility Company Branding
Google Web Stories comes provides you with templates that you can use to start or build right from scratch to make your content stand out.
Fast Loading Times
A site that takes more than 8 seconds to load can lose a customer’s interest. Google Web Stories is lighting fast with almost instant page loads, keeping your audience engaged and entertained.
Immersive Content
Google Web Stories is new and modern way to reach your audience and immerse them into full screen content that promotes your business goods and services like never before.
Robust Advertising
Utilizing a platform like Google Web Stories allows you to monetize your stories with advertising for your suppliers, brands, etc. Combined with analytics you can track how much traffic you are providing other’s.
What Is AMP (Accelerated Mobile Pages)
AMP is similar to your full website in that it is HTML based, but with some restrictions that limits features to provide a fast reliable performance. Combining AMP technology with services like Cloudflare, your sites can be loaded almost instantaneous. AMP also includes a built-in validation system which confirms that the page is guaranteed to work, with no dependencies on external sources. Check out a basic AMP site here!
If you would like to learn more about AMP or Google Web Stories, please feel free to email us at [email protected]. We would be happy to explain in more detail, show you some more examples, and we will even manage updates for you on your site. Check out some of the other services we have to help grow your business!
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